Nueces Groundwater Conservation District (NGCD)

Role: Website Designer & Public Relations Consultant
Agency: Rooted Relations

Rooted Relations partnered with the Nueces Groundwater Conservation District to develop a strong, community-centered brand identity and digital presence for the District’s public launch. As their website designer and PR consultant, we focused on transforming complex water-management information into clear, accessible storytelling that encourages civic engagement and transparency.

Deliverables & Highlights:

• Website Design & Development: Built a professional, informative website that highlights NGCD’s mission, board updates, meeting notices, and local groundwater data — designed for clarity, mobile responsiveness, and ADA accessibility.

• Public Relations & Communication Strategy: Crafted press materials, digital town hall invitations, and community messaging that maintain neutrality while fostering trust among landowners, city leaders, and residents.

• Brand Identity Development: Established consistent visual branding through typography, color palettes, and logo integration across digital and print platforms.

• Educational Outreach: Assisted in developing public-facing materials such as the “Blog,” digital town hall banners, and awareness graphics explaining topics like MAG volumes, aquifer systems, and salinity data.

Result: A cohesive brand and communication system that positions NGCD as a credible, transparent, and community-focused authority on groundwater management in South Texas.