“Where rural roots meet real talk.”

About Us

At Rooted Relations, we believe the best stories grow from the ground up. We are an agriculture-based public relations agency dedicated to bridging the gap between rural traditions and modern communication. Our passion is telling authentic stories that honor the land, celebrate the people who work it, and connect agricultural businesses with the audiences who value them.

Founded on a deep respect for agriculture and rural communities, Rooted Relations combines industry knowledge with strategic PR expertise to help our clients cultivate trust, strengthen their brands, and expand their reach. From multi-generation family farms to innovative ag-tech startups, we tailor our approach to highlight what makes each operation unique.

Our services include:

  • Strategic public relations & media outreach

  • Brand storytelling & content creation

  • Social media management & digital marketing

  • Event planning & campaign coordination

  • Website design & photography services

We understand agriculture because we live it. Our roots run deep in farming, ranching, and agribusiness — giving us a firsthand understanding of the challenges, values, and opportunities in the industry.

At Rooted Relations, we don’t just promote agriculture — we preserve its legacy and help it thrive for generations to come.

Hi there!

I’m Madyson Hurst — a storyteller with muddy boots and a passion for connecting people to the heart of agriculture. As an agriculture journalist and public relations specialist, I dig deep into the stories that grow our communities, highlight the people behind the produce, and help bridge the gap between farm fields and front pages.

Thanks for stopping by — let’s grow something meaningful together.

New on Soil to Soul

New on Soil to Soul

Woman in a truck hauling various bags and containers of supplies, wearing sunglasses, a leopard print hat, a light blue floral shirt, jeans, and colorful shoes.
Featured
From Arena to Assurance: Kourtney Kubala
From Arena to Assurance: Kourtney Kubala
Read More →
From Soil to Soul: The J4 Team’s Legacy in Land & Community
From Soil to Soul: The J4 Team’s Legacy in Land & Community

Discover J4 Legacy Properties—family-owned and backed by an amazing team helping Texans buy, sell, and build legacies on rural land.

Read More →
Building a Brand with Western Roots: The Story of Rockin’ B Squared Jewelry
Building a Brand with Western Roots: The Story of Rockin’ B Squared Jewelry

At Rooted Relations, we love shining a light on small businesses with big dreams—and Rockin B Squared Jewelry Co. is the perfect example. What makes this business stand out isn’t just the jewelry—it’s the story behind it.

Read More →

From Soil to Soul is our way of honoring the people and businesses who turn passion into produce, stewardship into sustainability, and heritage into innovation. We work hand-in-hand with farmers, ranchers, ag brands, and rural businesses to ensure their voices are heard and their legacies preserved.