In Texas, brands aren’t just for cattle—they’re for character. They tell stories of origin, of sacrifice, of heritage—and of the hands and hearts that built the land they ride upon.

For the Brown family, their brand is more than just a symbol burned into hide. It is a sacred mark, deeply rooted in faith, purpose, and history. It’s a legacy that began over two centuries ago with Martin DeLeón, and one that continues to shape the work we do and the life we live every single day.

Every letter of that iconic brand—E d J—is rich with meaning: Espíritu de Jesús— “The Spirit of Jesus.” This brand was more than just identification; it was Martin’s vision of faith, stewardship, and commitment made tangible—a guide not only for Texas, but for an entire nation he prayed would be “blessed by the Spirit of Jesus” Ride for the Brand EDJ.

Today, that legacy lives on at Ride for the Brand – Espíritu de Jesús. The Brown family passionately shares the story of that brand—rooted in honor, respect, and unwavering loyalty—declaring that “as ranchers we give honor, respect, and loyalty… by acknowledging that ‘we are all in’ when we ride for his brand” Ride for the Brand EDJ.

The Ride for the Brand EDJ official logo featuring the family’s cattle brand in the center

Riding Forward: The Story Continues

Today, the Brown family does more than preserve history—they breathe life into it. Each day the Browns strive to:

Honor their founder’s faith—ensuring that Espíritu de Jesús remains a guiding principle.
Cultivate community—through their business, products, and messaging, they’re inviting others to not just acknowledge, but join the brand.
Blend tradition with today—their professional and familial presence transforms an 1807 mark into a modern movement anchored in heritage and faith.

Being part of this brand isn't passive; it's a commitment. Just like the cowboys of old, to “ride for the brand” means giving your all—your work, your reputation, and your spirit—to something greater than yourself.

Where Faith Meets the Frontier

For those who support Ride for the Brand – Espíritu de Jesús, it’s more than a purchase—it’s an alignment. An alignment with faith, legacy, and a story that began centuries ago and lives on through you. Whether you’re wearing a branded hat, sharing the story with your own children, or simply living with the values it represents—you’re perpetuating a legacy that’s as vibrant today as when Martin DeLeón first laid claim to that symbol.

Where It All Began

In 1807, long before Texas was even a republic, Martin DeLeón registered what is believed to be the first cattle brand in Texas. This wasn’t just a mark of ownership. It was a symbol passed down from the Jesuits to the DeLeón family in Spain, and brought to life again in the New World by a man with deep convictions, bold vision, and unwavering faith.

That brand—“EdJ”—carries a powerful message:

E for Espíritu
d for de
J for Jesús

Together, the brand reads: Espíritu de Jesús — The Spirit of Jesus.

To Martin, this wasn’t just a name—it was a mission. A declaration that all he did on this land, all he hoped to build, and all he dreamed for the future of Texas was guided by the Spirit of Jesus. It wasn’t just his ranch that bore the brand—it was his life.

A Legacy That Still Rides Today

Today, generations later, the Brown family of Calhoun County, Texas, proudly carries forward that same legacy through their family-owned business: Ride for the Brand – Espíritu de Jesús as well as their cattle ranching business.

The mission is simple yet powerful: to honor the past, live out their faith, and inspire others to ride for something greater than themselves. On their ranch and through their brand, they are not just keeping history alive—they’re living it.

From early morning chores to late night prayers, they ride for something more than land and livestock. They ride for the vision their great-grandfather had: a land and a people blessed by the Spirit of Jesus.

As ranchers, riding for the brand is a sacred vow. It means that you’re “all in.” Loyal. Committed. Faithful to the land, the legacy, and the Lord who entrusted it to you.

The Brand Becomes a Movement

Through the Brown’s business, they’ve created a space where anyone—ranchers, believers, patriots, and history lovers—can be part of this legacy. Ride for the brand EDJ is more than a business—it’s a community. A place where faith, heritage, and hard work come together.

Their growing collection of faith-inspired apparel, merchandise, and stories allows people from all walks of life to wear the brand proudly and carry its message into the world. While the business continues to grow, every item they offer is rooted in purpose, history, and identity.

Whether you’re wearing a cap that bears the iconic “EdJ” brand or sharing their story with your own family, you’re becoming part of something bigger—a movement of people who ride for the values that built this country.

Carrying the Flame Forward

As Ride for the Brand EDJ continues to grow as a business, expand their product line, and connect with others who share their values, one thing is known for certain: this brand will never fade. Not as long as there are people willing to honor its meaning and ride for something greater than themselves.

We ride with pride.
We ride with purpose.
We ride with the Espíritu de Jesús.

And now, we invite you to do the same.

To continue following the Brown’s story and their business please feel free to follow them via their social media accounts listed below or take a look at their website, www.rideforthebrandedj.com. Stay tuned for merchandise launches and as always, Ride for the Brand, Espiritu De Jesus.

Riding for the Spirit: Carrying on the Legacy of the DeLeón Brand