From Grass to Greatness: The Empresario Beef Story

Heritage and Heart: A Legacy Rooted in Texas

Empresario Beef carries forward a legacy dating back to 1807, when Empresario Martín De León established the Espiritu de Jesus brand under a Spanish land grant on Texas’s coast. Today, their headquarters at the historic Powderhorn Ranch on the Gulf Coast continues this tradition—raising cattle on restored native prairie grasses and carrying forward the EDJ brand as a mark of enduring quality Empresario Beef. This deep connection to land and legacy instills every cut of meat with heritage and purpose.

At the heart of Empresario Beef’s success is a commitment to family first — both the family that runs the ranch and the families they serve. Their philosophy is simple: if it’s not good enough to feed their own children, it’s not good enough for their customers.

• Respect for the Land: They treat their ranch as an inheritance to be nurtured, not exploited. Sustainable grazing, careful pasture management, and responsible stewardship ensure the land stays productive for decades to come.

• Care for the Animals: Humane treatment isn’t a marketing point — it’s a moral obligation. Every animal is raised with space to roam, access to quality forage, and attentive care.

• Feeding Families Well: They believe meals connect people, and they take pride in knowing their beef becomes the centerpiece of celebrations, weeknight dinners, and backyard cookouts.

These values mean customers aren’t just buying beef — they’re buying into a tradition of excellence and trust.

Empresario Beef’s Brand featurinhg the Iconic Family Cattle Brand, Espiritu De Jesus (EDJ).

How They Grow Quality You Can Taste

Nestled in Seadrift, Texas, Empresario Beef combines nutritional management and humane animal care to deliver exceptional beef—literally from grass to your table. Their commitment to USDA-certified practices ensures products that meet high standards of safety, quality, and sustainability Empresario Beef.

The company offers a diverse catalog of premium meats, including:

• Grass-finished and grain-finished cuts, such as Ribeye’s, Sirloins, Filet Mignon, and Tomahawk steaks.

• A Beef Half bulk box option—perfect for families and serious cooks—fitted with a generous mix of cuts.

• Specialty products like bone marrow, chuck eye steak, Denver steak, and even tallow skincare lotions, showcasing their use of every part of the beast in sustainable ways Empresario Beef.

Why It Matters

Empresario Beef epitomizes what discerning consumers are seeking: a fusion of tradition, traceability, and top-tier quality. From historic branding to grass-to-table authenticity, they offer more than food—they offer a legacy. Whether you’re a gourmet chef, a conscientious consumer, or a family planning memorable meals, their wide-ranging product line delivers both excellence and purpose.

Final Slice

Empresario Beef stands out by blending centuries-old brand heritage with modern, sustainable ranching. Their robust product offerings—from steakhouse favorites to value-packed bulk boxes—ensure there's something for every meat lover. When you choose Empresario Beef, you're not just making a meal—you're honoring history and supporting a legacy of quality.

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Please check out Empresario Beef on their website and social media.

📍 Website: www.empresariobeef.com.co

• Instagram: @empresario_beef

• Facebook: Empresario Beef

• YouTube: Empresario Beef Channel

Riding for the Spirit: Carrying on the Legacy of the DeLeón Brand

In Texas, brands aren’t just for cattle—they’re for character. They tell stories of origin, of sacrifice, of heritage—and of the hands and hearts that built the land they ride upon.

For the Brown family, their brand is more than just a symbol burned into hide. It is a sacred mark, deeply rooted in faith, purpose, and history. It’s a legacy that began over two centuries ago with Martin DeLeón, and one that continues to shape the work we do and the life we live every single day.

Every letter of that iconic brand—E d J—is rich with meaning: Espíritu de Jesús— “The Spirit of Jesus.” This brand was more than just identification; it was Martin’s vision of faith, stewardship, and commitment made tangible—a guide not only for Texas, but for an entire nation he prayed would be “blessed by the Spirit of Jesus” Ride for the Brand EDJ.

Today, that legacy lives on at Ride for the Brand – Espíritu de Jesús. The Brown family passionately shares the story of that brand—rooted in honor, respect, and unwavering loyalty—declaring that “as ranchers we give honor, respect, and loyalty… by acknowledging that ‘we are all in’ when we ride for his brand” Ride for the Brand EDJ.

The Ride for the Brand EDJ official logo featuring the family’s cattle brand in the center

Riding Forward: The Story Continues

Today, the Brown family does more than preserve history—they breathe life into it. Each day the Browns strive to:

• Honor their founder’s faith—ensuring that Espíritu de Jesús remains a guiding principle.

• Cultivate community—through their business, products, and messaging, they’re inviting others to not just acknowledge, but join the brand.

• Blend tradition with today—their professional and familial presence transforms an 1807 mark into a modern movement anchored in heritage and faith.

Being part of this brand isn't passive; it's a commitment. Just like the cowboys of old, to “ride for the brand” means giving your all—your work, your reputation, and your spirit—to something greater than yourself.

Where Faith Meets the Frontier

For those who support Ride for the Brand – Espíritu de Jesús, it’s more than a purchase—it’s an alignment. An alignment with faith, legacy, and a story that began centuries ago and lives on through you. Whether you’re wearing a branded hat, sharing the story with your own children, or simply living with the values it represents—you’re perpetuating a legacy that’s as vibrant today as when Martin DeLeón first laid claim to that symbol.

Where It All Began

In 1807, long before Texas was even a republic, Martin DeLeón registered what is believed to be the first cattle brand in Texas. This wasn’t just a mark of ownership. It was a symbol passed down from the Jesuits to the DeLeón family in Spain, and brought to life again in the New World by a man with deep convictions, bold vision, and unwavering faith.

That brand—“EdJ”—carries a powerful message:

• E for Espíritu

• d for de

• J for Jesús

Together, the brand reads: Espíritu de Jesús — The Spirit of Jesus.

To Martin, this wasn’t just a name—it was a mission. A declaration that all he did on this land, all he hoped to build, and all he dreamed for the future of Texas was guided by the Spirit of Jesus. It wasn’t just his ranch that bore the brand—it was his life.

A Legacy That Still Rides Today

Today, generations later, the Brown family of Calhoun County, Texas, proudly carries forward that same legacy through their family-owned business: Ride for the Brand – Espíritu de Jesús as well as their cattle ranching business.

The mission is simple yet powerful: to honor the past, live out their faith, and inspire others to ride for something greater than themselves. On their ranch and through their brand, they are not just keeping history alive—they’re living it.

From early morning chores to late night prayers, they ride for something more than land and livestock. They ride for the vision their great-grandfather had: a land and a people blessed by the Spirit of Jesus.

As ranchers, riding for the brand is a sacred vow. It means that you’re “all in.” Loyal. Committed. Faithful to the land, the legacy, and the Lord who entrusted it to you.

The Brand Becomes a Movement

Through the Brown’s business, they’ve created a space where anyone—ranchers, believers, patriots, and history lovers—can be part of this legacy. Ride for the brand EDJ is more than a business—it’s a community. A place where faith, heritage, and hard work come together.

Their growing collection of faith-inspired apparel, merchandise, and stories allows people from all walks of life to wear the brand proudly and carry its message into the world. While the business continues to grow, every item they offer is rooted in purpose, history, and identity.

Whether you’re wearing a cap that bears the iconic “EdJ” brand or sharing their story with your own family, you’re becoming part of something bigger—a movement of people who ride for the values that built this country.

Carrying the Flame Forward

As Ride for the Brand EDJ continues to grow as a business, expand their product line, and connect with others who share their values, one thing is known for certain: this brand will never fade. Not as long as there are people willing to honor its meaning and ride for something greater than themselves.

We ride with pride.
We ride with purpose.
We ride with the Espíritu de Jesús.

And now, we invite you to do the same.

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To continue following the Brown’s story and their business please feel free to follow them via their social media accounts listed below or take a look at their website, www.rideforthebrandedj.com. Stay tuned for merchandise launches and as always, Ride for the Brand, Espiritu De Jesus.